Listen for the whole story
Symptoms, routines, stress, sleep, family history, and goals all carry clinical meaning. Your plan begins with context—not a checklist.
Personalized · Preventive · Data-driven
See more. Know earlier. Live better.
Concierge medicine grounded in evidence-based medicine, whole-person care, and root cause analysis, bringing your story, screening, genetics, and wearable data into one thoughtful plan—so care can move beyond the standard snapshot.
A brief, no-pressure conversation to see if this approach fits your goals.
Whole-person care, guided by deeper context and designed around the life you want to keep living.
ProactiveLooking for patterns before they become problems.
PersonalCare shaped around your history, priorities, and pace.
ConnectedBringing clinical insight and your real-world data together.
A wider lens
Your health is more than a lab range.
Good preventive care uses whole-person context and root cause analysis to ask not only “Is this normal?” but also “Is this optimal for you—and where is the pattern heading?”
Connect the signals
Screening, biomarkers, genetics, imaging, and wearable trends can be more useful when interpreted together rather than in isolation.
Translate insight into action
Data matters when it leads to clear decisions. The aim is a practical, prioritized path you can understand and use.
Areas of focus
Care that follows the questions you’re actually asking.
Whether you want to understand a symptom, reduce future risk, or make better use of health data you already have, the starting point is your concern—not a preset package.
Foundations & resilience
- Sleep reset
- Stress management
- Weight loss
- Anxiety & depression care
Heart, brain & hormones
- Heart health
- Brain health
- Hormonal health
Risk & early detection
- Cancer screening and prevention
- Genetic screening
- Whole-body MRI screening
Data-informed care
- Understanding wearable data
- Longitudinal health patterns
- Personalized next steps
Concierge access
- 24/7 access to the care team
- Chat with the care team
Executive care
- Focused health strategy
- Preventive planning
- Clear prioritization
What to expect
A considered path forward.
The process begins with fit and clarity. You’ll have room to explain what matters, understand the approach, and decide on a next step without pressure.
Request a Fit Call
Share your goals, care interests, and preferred times through the short booking form.
Have a focused conversation
Discuss what you want to understand and whether this model of care matches your needs.
Choose your next step
If the fit is right, the practice will explain what comes next and answer your questions.
About the physician
Pooja Singh, MD
Care philosophy
"I believe in treating the person as a whole. As William Osler pointed out, "Ask not what disease the person has, but rather, what person the disease has." I believe in knowing my members not only from the perspective of their medical issues but also their lifestyle, and, therefore, the influence on their health. Thus I'm able to empower them to make better choices and put them in charge of their own health." – Dr. Pooja Singh
Dr. Singh received her medical degree in India and completed her residency in New York City. Before joining Forward, she worked at Columbia University Medical Center, managing acute presentations of chronic diseases.
Dr. Singh has built a varied career around preventive primary care. She worked at Forward, a health technology startup that created the first CarePod, an experience that deepened her interest in how thoughtfully designed technology can make care more proactive, personal, and accessible.
Today, she brings that perspective to personalized medicine, combining evidence-based medicine, whole-person care, and root cause analysis with thoughtful use of screening, wearable trends, and genetic information. The goal is not more data for its own sake. It is clearer insight, earlier action, and a plan that feels relevant to your life.
Enlighten · Enrich · Empower
Common questions
A clear start.
The Fit Call is the best place for questions specific to your situation.
What is a Fit Call?
It is a brief, complimentary conversation about your health goals and whether the practice’s preventive, whole-person approach is the right next step.
Do I need to prepare anything?
No. The booking form asks for a short description of what you would like to discuss. Please do not send sensitive medical records through the form.
Can I ask about more than one area?
Yes. You can select every care area relevant to you when requesting your Fit Call.
Is the booking form for urgent medical concerns?
No. The form is for scheduling only. For a medical emergency, call 911 or seek immediate local care.
Complimentary Fit Call
Begin with a conversation.
Tell us what you want to understand and when you’re available. Your request will go directly to Dr. Singh’s office.
Request my Fit Call
Opens the secure booking request form
